Multibank Group Audit

Brief:
Multibnak Group asked us to run a full-stack website audit to prepare for a platform rebuild. Our mandate: uncover what’s slowing the site down, tighten security, fix SEO fundamentals, and rework UI/UX patterns to convert more visitors into qualified leads.

Scope of Work

• Performance (Speed) Audit
  Core Web Vitals (LCP, INP, CLS) via Lighthouse/WebPageTest
  Asset strategy (bundling/splitting), critical CSS, preconnect/prefetch
  Image pipeline (WebP/AVIF, responsive sizes, lazy-load)
  Caching/CDN headers, server TTFB checks, third-party script review
  Performance budgets to keep the new build fast by design

• Cybersecurity Audit
  OWASP-based surface review (auth flows, forms, file uploads)
  TLS config & security headers (HSTS, CSP, X-Frame, Referrer-Policy)
  CMS/plugins/dependencies vulnerability scan & patch plan
  WAF recommendations, logging/alerts, backup & recovery checks
  Admin hardening & least-privilege access model

• SEO & Content Architecture
  Technical SEO: sitemap/robots, canonicalization, hreflang (if needed)
  Structured data (Schema.org), pagination & faceted nav rules
  Internal linking map, crawl depth reduction, redirect hygiene
  Content gap analysis + search intent mapping for key pages
  Analytics hygiene (GA4/Tag Manager), events & goal tracking plan

• UI/UX & Conversion Optimization
  Navigation simplification, information scent, breadcrumb clarity
  High-visibility CTAs with fewer fields & trust signals near decision points
  Sticky contact elements (WhatsApp/Call/Book Demo), exit-intent patterns
  Form UX (progressive disclosure, error states, inline validation)
  Accessibility pass (contrast, focus states, keyboard flows, alt text)
  EN/AR layout considerations and microcopy refinements

What We Delivered

• Executive Report (40+ pages) with screenshots, metrics, and risk ratings

• Prioritized Roadmap (Now / Next / Later) with engineering tickets ready to implement

• Design Annotations (Figma) for key templates: Homepage, Product, Pricing, Blog, Contact

• Technical Checklists for devs: perf budgets, header configs, SEO must-haves

• Measurement Plan: GA4 events, funnels, dashboards for post-launch tracking

Key Recommendations (Examples)

• Replace render-blocking CSS/JS with deferred strategy; inline critical CSS on top pages.

• Move heavy third-party scripts behind consent & load on interaction.

• Enforce CSP + HSTS, rotate API keys, and protect admin routes with IP allowlist.

• Rebuild hero sections with clear single CTA, proof bar (logos/reviews), and concise value prop.

• Implement Product/FAQ schema; refactor internal links to reduce orphan pages.

• Introduce lead magnet + short form on top-traffic pages; long form on thank-you step.