Fivescore Labs — Brand, E-commerce & Always-On Growth

Brief
Fivescore Labs engaged us to take the brand from concept to a revenue-ready engine: build a conversion-focused online store, craft the brand identity, produce product photography & videography, and run social media management + Google Ads to drive scalable sales.

Goals

• Create a distinctive brand & packaging system the market remembers

• Launch a fast, mobile-first store in EN/AR with frictionless checkout

• Build a content library (photo/video) that sells across PDPs and socials

• Set up always-on acquisition (Google Ads) and retention foundations

• Track everything end-to-end with clean analytics

What We Delivered

1) Branding & Packaging

• Brand guidelines for e-commerce, paid media, and social

2) Online Store (Shopify)

• Custom theme with conversion-first PDPs (benefit-led copy, FAQs, reviews, bundles, sticky ATC)

• EN/AR localization, VAT-ready invoices, multi-shipping zones

• Payment gateways for UAE (card, Apple Pay/Google Pay; optional COD)

• Integrations: GA4, GTM, Meta Pixel + CAPI, Klaviyo (email/SMS), Wishlist/Back-in-Stock

• Performance: image pipeline (WebP/AVIF), lazy-load, schema, clean URLs

3) Product Photography & Videography

• Studio product set: hero, texture/macro, 360/turntable where relevant

• Lifestyle shoots (use-case, model, context)

• Video suite: 6–10s hooks, 15–30s reels, how-to/demo & UGC-style edits

• Vertical crops, captions, and on-brand grading for IG/TikTok/YouTube Shorts

4) Social Media Management

• Monthly content calendar with pillars (education, benefit, social proof, offer)

• Posting, community management (DMs/comments), UGC curation

• Creator seeding briefs, asset approvals, and post-production

• Weekly performance reviews → iterate hooks, formats, and CTAs

5) Google Ads (Acquisition Engine)

• Merchant Center setup & optimized product feed (titles, attributes, GTINs)

• Performance Max + Shopping for scale; Search for high-intent terms

• Remarketing audiences from site + YouTube viewers

• Conversion tracking via GTM with server-side signals where available

• Ongoing budget reallocation, query sculpting, and creative testing

6) CRO & Retention

• Heatmaps & funnel analysis to remove friction (checkout steps, form fields)

• Cross-sell/upsell blocks, bundles, and routine/kit pages

• Klaviyo flows: welcome, browse/cart abandonment, post-purchase, win-back

• Offer testing (price breaks, thresholds, shipping incentives)

Impact

• Cohesive brand + store + content system that turns attention into sales

• Consistent, measurable acquisition via Google Ads with scalable structure

• Higher PDP engagement from professional photo/video and UGC-style reels

• Clean analytics & dashboards to make decisions fast (not guesses)

(Specific KPIs and ROAS metrics available on request.)

Timeline

• Weeks 1–2: Brand & packaging; store architecture; content plan

• Weeks 2–3: Store build, integrations, QA

• Week 3: Photo/video production & upload; social calendar live

• Week 4: Google Ads launch + CRO/retention flows

Result: Fivescore Labs now runs on a repeatable growth loop—brand clarity, a fast store, persuasive content, and paid/organic engines that compound over time.