Narin Beauty engaged us to launch a new product line from zero: build a conversion-ready Shopify store, craft the brand & product design, produce photography/videography, and run social media management to drive sales. Today, the store sells thousands of products per year and continues to scale with repeat customers and strong organic reach.

Goals

- Create a premium but approachable brand identity for the target audience

- Launch a fast, mobile-first Shopify store in EN/AR that converts
- Produce studio-quality product/lifestyle content for the site and socials
- Establish a repeatable content + publishing cadence across platforms
-Set up analytics, CRM, and growth foundations (email/SMS, pixel tracking)

What We Delivered

1) Brand & Product Design
- Logo, color system, typography, art direction
- Messaging pillars & tone of voice (benefits, ingredients, routine)
- Packaging & label design (die-lines, compliance copy, print-ready files)
- Visual guidelines for e-commerce and social use

2) Shopify Store (EN/AR, Mobile-first)
- Custom theme setup (sections, PDP layout, quick-add, sticky ATC)
- High-conversion PDPs: benefit-led copy, routines/how-to, UGC & reviews
- Bundles/upsells, related products, discount codes, gift cards
- Payments & logistics: UAE gateways, COD option, regional shipping zones
- Email/SMS capture (popups), back-in-stock, wishlists
- Performance & SEO: image pipeline (WebP), lazy-load, schema, clean URLs
- Integrations: Meta Pixel + CAPI, GA4, Search Console, Klaviyo flows

3) Content Production (Photo/Video)
- Studio product shoots: hero, textures, macros, ingredient stories
- Lifestyle sessions: models, routines, before/after (where applicable)
- Video: 6–10s hooks, 15–30s reels, how-to & routine tutorials
- On-brand color grading, captions, and vertical crops for IG/TikTok/YT Shorts

4) Social Media Management
- Monthly content calendar (themes, hooks, CTAs)
- Posting, community management (DMs/comments), UGC curation
- Creator/influencer seeding briefs & coordination
- Always-on paid boosts for top-performing posts (micro-budget)
- Performance reviews and iteration (weekly)

5) Growth & Retention
- Klaviyo: welcome, abandoned cart, post-purchase, win-back flows
- Launch day & seasonal campaigns; A/B subject lines & offers
- Basic CRO: heatmaps, scroll-depth, checkout friction fixes
- SKU expansion playbook (bundles, seasonal kits, subscriptions-ready)

Results

- Commercial traction: the store now sells thousands of products per year with healthy repeat purchase behavior.
- Brand lift: consistent, recognizable visual language across site and socials.
- Content engine: a library of photo/video assets fueling ads, PDPs, and reels.
- Operations: smooth fulfillment with clear shipping/return policies and support flows.(Exact sales and conversion figures available on request.)Tech & Stack
- Shopify (custom theme) • Klaviyo (email/SMS) • GA4, Meta Pixel + CAPI • Reviews/UGC app • Back-in-stock & wishlists • EN/AR localization

Timeline

Weeks 1–2: Brand & product design, copy framework
Weeks 2–3: Shopify build, integrations, QA
Week 3: Photo/video production & upload
Week 4: Launch + retention flows + content calendar go-live

Outcome:

A cohesive brand + store + content system that turns attention into revenue—built to scale with new SKUs, seasonal launches, and ongoing social momentum.